Microsoft is currently experimenting with displaying advertisements directly within the Windows 11 Start menu. These ads are appearing in the “Recommended” section, a place usually filled with suggestions for recently opened files. The test seems limited to a small group of Windows Insiders in the Beta Channel within the US, and only consumer devices are affected.
How to Opt-Out of Start Menu Ads
If these ads aren’t for you, there’s a simple way to disable them:
- Go to Settings
- Select Personalization
- Choose Start
- Toggle off Show recommendations for tips, app promotions, and more
Microsoft’s Advertising Push
This test expands Microsoft’s recent trend of increased advertising within Windows. Previously, ads have shown up in File Explorer, and Windows 10 users have seen pop-ups promoting Windows 11.
Take Control of Your Windows Experience
If you want a more streamlined, ad-free Windows experience, check out PC Mag’s guide on banishing those annoying ads: https://www.pcmag.com/how-to/how-to-remove-most-annoying-ads-from-windows
