YouTube is taking a stand against the spread of misinformation fueled by artificial intelligence (AI). The platform now requires video creators to clearly disclose the use of AI-generated or significantly altered content that could be misconstrued as real. This includes technologies like deepfakes, voice cloning, and realistic face-swapping.
The new policy aims to empower viewers with clearer information about the content they watch. Videos using qualifying AI techniques will display a label stating “altered or synthetic content,” allowing viewers to investigate further. YouTube emphasizes that this rule targets instances where viewers might be misled – obvious special effects and fantasy content are exempt.
YouTube takes this seriously – creators who ignore the disclosure rule could face serious consequences, including video removal or suspension from the YouTube Partner Program. In some cases, YouTube may even add the label automatically if they suspect deceptive AI alterations.
This move reflects YouTube’s commitment to transparency and combating the potential dangers of AI-generated misinformation. Viewers can now make more informed choices about the content they consume on the platform.
