YouTube has introduced an innovative feature for its Premium users – the ability to play games directly on the platform. This new functionality, named “Playables,” was initially tested with a limited audience in September and has recently been expanded to all Premium subscribers.
The addition of this gaming feature marks a significant step for YouTube, enhancing its service beyond video streaming. Premium users now have access to a selection of 37 different online games, which can be played either on the mobile app or desktop, without any need for downloads or installations.
These games are conveniently located in the Playables section, found under the Explore tab, providing an easy and streamlined gaming experience. This move is part of YouTube’s strategy to conduct experiments with new features, often first releasing them to its paying members. Following a trial period, the company evaluates the success of these features to decide whether to make them permanent and available to a wider audience.
While the primary appeal of YouTube Premium may not be gaming, the company anticipates that the added feature could encourage current users to maintain their subscriptions. This integration of gaming into the YouTube experience is a unique blend of entertainment, aiming to enrich the platform’s value for its users.
