EA CEO, Andrew Wilson, suggests that generative AI tools could significantly impact game development processes, potentially affecting 60% of EA’s operations. He believes this could streamline operations, making the company 30% more efficient. This statement comes amidst ongoing layoffs within the gaming industry.
Wilson sees AI’s potential for efficiency, expansion, and transformation. He also notes its potential for higher monetization when creating personalized gaming content. EA developers appear to be adopting AI tools into their work.
However, the use of AI in game development has faced backlash. Many within the industry, including developers, voice actors, and writers, argue that AI can’t fully replace human creativity and expertise. Concerns exist that AI-driven speed could lead to job losses.
Despite resistance, EA remains focused on AI’s potential benefits for its bottom line. Other major gaming companies like Ubisoft, Activision, and Square Enix have also shown interest in utilizing generative AI in game development.
