As part of Ticketmaster’s new partnership with TikTok, fans may now buy tickets directly from the app. TikTok will include a function for discovering events and purchasing tickets.
TikTok creators such as musicians, comedians, sports teams, and venues will be able to include a Ticketmaster event link in their video, allowing fans to purchase a ticket without leaving the app.
The option to add links to content will only be accessible to Eligible creators whose videos have a clickable URL that redirects viewers to an in-app browser to purchase tickets.
TikTok is only letting a few select stars, like Demi Lovato, OneRepublic, Usher, Backstreet Boys, and WWE, but they have said that it would be open to others “over time.”
TikTok is one of the most popular social media platforms, and both companies want to utilize it to connect with their fans in a new way.