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Facebook Updates “Feeds” to Keep up with Rivals

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Meta Facebook is revising the main Feed to promote new content discovery. It lets users see posts in reverse chronological order instead of the old algorithm. Popular posts from accounts you have not yet followed will be shown on the newly added “Home” tab.

In a Facebook post on Thursday, Meta CEO Mark Zuckerberg stated:

“One of the most requested features for Facebook is to make sure people don’t miss friends’ posts. So today we’re launching a Feeds tab where you can see posts from your friends, groups, Pages and more separately in chronological order,”

The “Home” tab allows users to view posts or Reels from pages or accounts they do not follow. The company added that for the above-mentioned tab, it would leverage its Machine Learning Ranking System and will invest more in AI that offers recommended content based on users’ online activities.

For the “Feeds” tab, this is where you can see the posts of your friends, pages, and accounts you’ve already followed, or how it used to function before.

The new functionality will be released globally over the next week, beginning with mobile, but the desktop version will follow in the coming weeks, according to them. 

With this new feature, Meta is clearly attempting to compete with TikTok in order to attract more younger users. TitTok’s style is very popular among younger “Gen Z” internet users.