Italy’s data protection authorities have formally warned the popular Chinese video sharing app TikTok about allegedly violating European Union laws to protect user privacy.
The Regulator stated that TikTok recently informed users that they would begin running advertisements on July 13 without obtaining approval to utilize data from their devices.
TitTok Spokespearson stated:
“We strive to build a personalized experience for our community, and at the same time we are committed to respecting the privacy of our users … and operating in compliance with all relevant regulations,” and added “While our evaluation of the Italian Data Protection Agency’s recent notice is still ongoing, we cannot comment further,”
Since TikTok struggles to correctly manage age limitations for users, Italian regulators are worried that improper advertising may be directed at minors.
TikTok may face fines of up to 4% of global revenue if proven guilty of violating EU privacy rules.