Google, Privacy

Google Provides Easy Way For European Users To Refuse Cookies After Being Fined

Google Reject Cookies

The French data protection regulator, the CNIL (Commission Nationale de l’Informatique et des Libertés), warned Google  in early 2022 that it could be fined €150 million for making it difficult to refuse cookies. According to the regulator, Google should provide a button that allows users to quickly accept or reject cookies.

Google has recently included additional methods for rejecting tracking cookies. They added a new button that allows you to “reject all,” “accept all,” or “more options.” If users are not logged into their accounts, these choices will appear on Google Search and YouTube. Users that are signed in can change the tracking setting by going to Google’s data and privacy menu.

Google product manager Sammit Adhya stated in the company’s most recent blog post to introduced the new feature:

“We’ve kicked off the launch in France and will be extending this experience across the rest of the European Economic Area, the U.K. and Switzerland. Before long, users in the region will have a new cookie choice — one that can be accepted or rejected with a single click.”

The traditional methods of accepting and rejecting cookies are incredibly complex, time-consuming, and frustrating for internet users, which is why the majority of them just click “accept” without understanding what data is being gathered. It shows that Google has made it feasible, and others should follow suit; yet, it may depend on how much the country values its internet users’ privacy.